Following his recent return with new music, singer-songwriter James Arthur today serves up a superb offering in new song “Blindside.” Watch the Tim Mattia-directed video HERE.
“Blindside” is James at his very best, featuring a killer, top-down driving chorus and another belter of a vocal. Of the track, James comments; “Blindside is a song I’ve wanted to write for years, about falling in love with the right person at the wrong time. It’s an energetic song with a sad lyric and it really suited this new rawer style I was after.”
Tim Mattia, who directs the official video comments; “Blindside is such a raw and emotional track, and when James and I spoke about how it came to be written, and the meaning behind the lyrics, I immediately knew we had to capture some epic performances from him, carrying on with the Americana feel of our previous video for ‘A Year Ago.’ We tied in a series of dramatic and emotional narrative scenes, showing the sudden loss of love in relationships, and a scene in which James gets literally more and more bloodied and bruised as the song progresses – the physical embodiment of his emotional pain.”
James is one of the world’s biggest streaming artists, with over 37 million monthly listeners on Spotify alone. The Middlesbrough-born, recent Brit Billion-certified artist has scored 4 top 10 albums over his career.”Say You Won’t Let Go”became his breakthrough hit in the US. It was officially the UK’s most streamed song in 2016 and has gone on to be enjoyed via 4 billion streams while the song’s official video has achieved 1.5 billion views on YouTube. Earlier this year, the track became his first RIAA Diamond Single with 10 million certified units – making James one of just 100 recipients of an RIAA Diamond Single certification in the programme’s history.
James Arthur is currently in the studio working on a new record.
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