In an era where trends come and go overnight, Trill Will has built his career on something far more enduring—purpose. As the founder of GFM Empire, his music and business philosophy are rooted in a simple but powerful principle: God First, Family Second, Money Third. It’s more than a slogan; it’s the blueprint that has guided his journey from the underground to millions of streams and major industry recognition.
Trill Will’s rise through the independent music scene accelerated during nationwide runs alongside respected organizations including Savage Life Trill Entertainment, Full Circle Music Group, and Supa Unit. His momentum reached new heights with standout performances at SXSW, one of the country’s premier music festivals, helping establish his name among both fans and industry executives.
His breakout moment arrived when his featured appearance on “Ya, Ya, Ya” was picked up by WorldStarHipHop, where it quickly surpassed one million views. The viral success opened new doors, eventually leading to a distribution agreement with Universal Music Group (UMG) and positioning Trill Will for the next chapter of his career.
Rather than slowing down, Trill Will expanded his catalog and digital reach even further. His emotionally driven single “Bankrupt” has accumulated over 10 million streams on SoundCloud, while “Long Road” featuring JoJo 2 Amazing earned another 2 million views on WorldStarHipHop. Each release reflects his commitment to telling authentic stories rooted in real-life experiences, resilience, and perseverance.
At the center of everything he creates is GFM—God First, Family Second, Money Third. The philosophy became the foundation for GFM Empire, his independent record label, and inspired one of his most celebrated projects, GFM: God 1st Family 2nd Money 3rd. Premiering on the front page of LiveMixtapes and hosted by the legendary BMF DJ Star, the project was embraced by tastemakers across the industry. Supported by a network of more than 700 professional DJs, the album showcased Trill Will’s ability to combine meaningful lyricism with polished production, helping solidify the GFM movement.
His follow-up releases, including GFM 2 and Chief of All Chiefs, continued to reinforce his reputation as an artist focused on substance over hype. Trill Will describes his music as an effort to restore depth to today’s hip-hop landscape—creating records that speak to struggle, triumph, faith, and personal growth while challenging the genre’s increasingly formulaic direction.
Outside of music, Trill Will has proven himself to be an entrepreneur with a vision extending well beyond the recording studio. Through ventures such as Redd Litt Café & GFM Lounge, he has successfully blended entertainment, community engagement, real estate, nightlife, and brand partnerships into a growing multimedia enterprise. His leadership within GFM Media, alongside Greg Gjerde, demonstrates his commitment to building platforms that empower both artists and entrepreneurs.
As he continues releasing new music—including “Zoom,” “God Walk,” “45-50 (Remix),” and “Bowlin Ball”—Trill Will remains focused on expanding the GFM brand while inspiring audiences through faith, determination, and authenticity. Whether performing before thousands, developing new business ventures, or mentoring the next generation of artists, his mission remains unchanged: build a legacy that outlives the moment.
With millions of streams, major industry partnerships, and an unwavering commitment to his values, Trill Will continues to prove that success is built not only on talent, but on vision, consistency, and purpose.
Connect with Trill Will
Artist: Trill Will – GFM Empire
Website: www.trillwill.org
Linktree: https://linktr.ee/TrillWillGFM
Instagram: @trillwillisrael
Facebook: Trill Will
Email: trillwill.pr@gmail.com
Phone: (386) 220-4283
Now Streaming: “Zoom” (Produced by Gentle Beatz)
https://heardmusic.co/trillwill
