Global superstar Ed Sheeran (@edsheeran) returned to TikTok LIVE tonight with a spectacular performance at Domino Park in Williamsburg, Brooklyn, marking the release of his brand-new album, Play.
The intimate waterfront show was attended by hundreds of Sheeran’s biggest superfans in New York and was broadcast globally to millions more around the world on TikTok LIVE. The 60-minute set – hosted by Jack Coyne of Trackstar – featured never before performed songs from Play including “Symmetry,” “The Vow,” and “Slowly.” Ed closed out the show with a surprise announcement of an upcoming US stadium tour! The livestream broke 1 million views in one hour!
| Fan enthusiasm was strong in Brooklyn and via comments on the broadcast, underlining Sheeran’s incredible global appeal and the platform’s unrivaled ability to connect artists with fans in real time. Fans who missed the LIVE performance will be able to catch the rebroadcast on TikTok on Sunday September 14th at 12pm PST / 3pm EST / 8pm BST. |
| Toyin Mustapha, Head of Music Partnerships UK & Ireland & SSA, TikTok, said: “Tonight was truly special. Seeing Ed perform songs from his new album Play in such an intimate setting, surrounded by hundreds of his biggest superfans, was an unforgettable experience. Thanks to TikTok LIVE, fans all around the world were able to share in that moment too. It’s a perfect example of how TikTok brings artists and fans closer together, and we’re so proud to have celebrated this milestone with Ed and his community.” |
| To celebrate the launch of Play, TikTok has unveiled the Play Album Experience in-app hub on TikTok, where fans can unlock exclusive content, get behind-the-scenes access, earn digital rewards, and undertake community challenges tied to the album. Already, lead single “Sapphire” has inspired over 3.5M creations on TikTok. |
With the New York skyline as backdrop and TikTok as the stage, Ed Sheeran’s Play LIVE performance once again showed how the platform brings artists and fans together for unmissable cultural moments.
You can find 100+ photos from the performance here (Photo credit: Rich Fury/Getty).
New to TikTok? It’s easy to get involved—simply download the app for free via the Apple App Store, Google Play, or Amazon and search “Ed Sheeran.”
