300 Studios’ debut project RACE: Bubba Wallace just garnered “Outstanding Documentary Series – Serialized” at the 44th Annual Sports EMMY® Awards. 300 Studios is the content and film division of one of the world’s most culturally relevant and influential entertainment companies, 300 Entertainment. The acclaimed docuseries was produced by 300 Studios in partnership with NETFLIX, NASCAR, Board Walk Pictures, and Pro Sports Management. It notably marked 300 Entertainment’s inaugural foray into the film and television space, and it yielded the studio’s first Sports EMMY®.
About this honor, Kevin Liles, Chairman and CEO of 300 Elektra Entertainment, commented, “We want to tell stories that matter to the culture above all. RACE was our opportunity to do so and set the tempo for what to expect in the future from 300 Studios. To be recognized with a Sports EMMY® is incredible and humbling all at once, and we celebrate this achievement with our amazing partners at NETFLIX, NASCAR, Board Walk Pictures, PROSPORT Management, and 23XI. We’re especially grateful Bubba entrusted us to tell his story. He’s a pioneer in his world and a generational talent whose journey will undoubtedly inspire for many years to come. We’re honored to play a small part in bringing this story to audiences everywhere.”
Bubba Wallace added, “First and foremost, I want to thank everyone that played a role in making this show a reality. Without the support of those partners that believed in my vision and in my story, we wouldn’t be where we are today. This is an incredible accomplishment for not only myself, but for all of those I surround myself with! I also need to thank everyone that tuned into this series. If you were already a fan of the sport, I hope this show gives you additional insight on my journey. If you’re a new fan because of the series, we welcome you with open arms!”
RACE: Bubba Wallace is a docuseries available on NETFLIX. The six-episode series follows the only full-time African American driver in the NASCAR Cup Series, Bubba Wallace, against the backdrop of a post-George Floyd America. RACE provides exclusive access to Wallace as he competes on Michael Jordan and Denny Hamlin’s 23XI racing team and uses his platform to speak out about racial injustice. Set for release during Black History Month and ahead of the Daytona 500, RACE: Bubba Wallace reflects the values and tenets of the 300 brand: social justice, storytelling, and culture.
In addition to RACE: Bubba Wallace, 300 Studios has already released over 85 episodes of Unplugged, a digital series that highlights independent artists from around the world through live performances. A special slate of episodes featuring NYC-based artists is set to launch in partnership with the Mayor’s Office of Media & Entertainment as part of New York Music Month, the official celebration of the city’s vibrant and dynamic music ecosystem.
300 Studios is headed by Liles with former Viacom Executives Kelly G. Griffin as Head of Creative Strategy and Nolan Baynes as General Manager. To date, 300 Studios has already signed, managed, mentored, and partnered with hundreds of artists, producers, and content creators and will allow 300 Entertainment to expand its reach into new areas and mediums. 300 Studios has over 20 projects in production, consisting of indie movies, music-lifestyle series, episodic content, and podcast initiatives.