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Summary:
Marketing is the lifeblood of any business. Marketing creates awareness. Awareness allows potential customers to learn more about your product or service. Just like a brick and mortar store, marketing is essential to letting people know your store’s products exist.

You can think of the World Wide Web as the media channel where prospective customers see your copy every day, but the reality is that if you don’t get those prospective customers to your site first, your efforts…

The term “World Wide Web” actually requires his fourth word, “wilderness.” This is because every website starts there and stays that way unless you make an effort to attract visitors.
For example, a company that builds stores must strive to attract customers in order to be successful. The same principles apply online, and just like in the offline world, the amount of profit you make is proportional to your effort.
Maintaining a competitive advantage requires continuous effort based on long-term planning. One of the main advantages of online marketing compared to traditional offline marketing methods is the speed with which new marketing strategies can be tested. For example, he can launch a pay-per-click campaign and analyze the results in a day. Such campaigns can promote the smallest companies among the largest industry-related websites visited by thousands of qualified prospects.
One of the biggest misconceptions in Internet marketing is services that provide automated submissions to hundreds of search engines as an effective means of search engine advertising. With 80% of all search engine usage coming from the three largest search engines (Google, Yahoo!, and MSN), the other things worth listing are those that are relevant and localized. This means that such auto-submission services can provide limited benefits and only to websites that have not yet appeared in search engine listings.
The effectiveness of this kind of automated, non-specific service wears off quickly when it’s readily available to everyone.
There is no substitute for a well-structured and coordinated approach that takes full advantage of available technology to focus on effective internet marketing that delivers meaningful and measurable results.
Building a successful internet business starts with building a website and continues with effective marketing.

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