“Never stop fighting no matter what anyone says. If it’s in your gut, your soul, there’s nothing, no worldly possession that should come between you and your expression.”

Luow is a Music Artist based out of Convent, Louisiana. In order to create a unique sound, he layers unique vocals over traditional trap instrumentals. Luow was inspired by rappers like Lil Wayne, among others, who represent the elite of hiphop. He compared the music industry to the jungle, where you can either be a predator or a prey. Starting sessions in his garage, he refined his style and vision. Aware that his skills and talent would shine through, he doubled down on himself. He has recorded more than 900 tracks, which may make him the hardest working artist in the business. It was the genius of Luow to realize that content is king and polished content can deliver platinum plaques. Known for being an edgy lyricist with complex bars who can shift into Lloyd-like hooks, showcases the depths of his range. Some may refer to this style as new wave rap, but Luow simply calls it being Luow.

The ten track LP includes bangers like “Derek Jeter,” “Have it,” “Hoop Dreams,”which has already surged past 100k streams, with videos in the works to drop in mid-summer. It is Luow’s sole aim to takeover the charts and become a legend. In our interview, he explained that whatever steps were needed to accomplish this goal would be taken. With his “no surrender” mentality, he has developed a massive fan base that shows no signs of slowing down. 

For more information on Luow, visit his social media below:


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