Michelob Ultra continues to be a leading brand in innovation and opportunity. With an epic night of celebration at Hollywood’s hottest lanes at this year’s Super Bowl, they put together a top tier event that brought awareness to the Women’s Sports Foundation. This event took place on the eve of the Super Bowl in downtown LA (Hollywood). With complimentary food and drinks provided by Michelob Ultra, ticket holders were able to indulge in food and drink while watching some of the world’s leading athletes and entertainers face off in a celebrity bowling tournament.
The roster included living legends Shaquille O’Neal, Peyton Manning, Ludacris, JJ Watts, Nneka Ogwumike, and Emily Ratajkowski. But the fun did not stop there! Michelob Ultra recruited Grammy Nominated superstar Saweetie, who provided a live entertainment concert. This performance comes off the back of her new single “Closer” featuring Grammy Award Winning R&B star H.E.R. Looking fly and glamorous, she performed in a sparkly green ensemble with the hair to match. Sound was provided by Award-Winning DJ D-Nice, who also live streamed Saweetie’s performance so fans all over the world could see the star shine. The vibe was electric, the audience was lively and Saweetie created a memorable experience for everyone in attendance. As she is a breakout artist from the Bay area, she is showing the world that she is the “IT GIRL” to watch.
Kudos to Michelob Ultra for bringing attention to the Women’s Sports Foundation, through sports and music entertainment. This celebrity bowling event is one of many events the brand will host throughout the year. Stay tuned for more from Michelob Ultra.
Checkout the official Michelob Ultra Super Bowl commercial that has been named one of the “Best Super Bowl Commercials of 2022” by People Magazine.