About 100 million people are expected to watch this year’s event, which has been dubbed “The Crypto Bowl” due to the number of cryptocurrency companies advertising during the game.

Coinbase Global (COIN) , FTX and Crypto.com are among those slated to run ads. BitBuy, a Canadian crypto exchange, will reportedly run one during the Canadian broadcast of the game.

Time to add to the bag as far as exchange coins ? Maybe. Even Drake is betting using bitcoin for the event. Hopefully Bitcoin will bounce back after the Super Bowl and drive up other altcoins such as Cardano. Interesting to see how this goes !

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