Music PR has a spam problem. Inboxes are flooded with templated pitches, and a growing share of the “reviews” landing in publications now come from AI tools rather than actual listeners. Against that backdrop, one Vancouver-based agency has built its entire reputation on doing the opposite — and it’s working.
Built by a Musician, Not a Marketer
Music With Depth PR was founded by Stephen James Moore, a musician and author who’s spent decades inside the industry he now promotes for others. The agency didn’t start under that name — it launched back in 2011 as Independent Music Promotions before evolving into its current form as one of the more trusted names in independent music PR.
What sets the shop apart isn’t scale, it’s staffing: everyone on the team has a musician’s background, and the agency is upfront about refusing AI-generated content in its campaigns. For artists who’ve been burned by cookie-cutter promo packages, that’s the whole pitch.
The Recognition Is Piling Up
The press has taken notice. Coverage in outlets like The Huffington Post has framed Moore’s work as a shortcut past the years of costly trial-and-error most independent artists go through on their own. Industry commentators — including Jon Anderson at Two Story Melody, who included the agency on a list of the best indie promotion services — point to Moore’s network and cross-genre expertise, along with his book Your Band Is a Virus, as evidence the agency’s advice comes from real experience rather than a marketing script.
Beyond that, the agency has picked up nods from a long list of industry-facing sites — Prowly, Sound Campaign, PRNEWS.IO, Influencer Marketing Hub, Recordlabel.ai, Submitlink, and Middermusic among them — and currently sits at the top of Voxfeed’s ranking of music marketing companies. It’s also an official partner of the International Songwriting Competition.
What Clients Actually Get
Music With Depth PR is deliberately selective about who it signs, and every client campaign is built around a guaranteed bundle of tangible placements: published reviews, interviews, radio adds, podcast appearances, shout-outs, social shares, and streaming playlist pitches. The through-line across all of it is an “art-first” approach that leans into artists doing something genuinely different — experimental work and genre-blending acts included — rather than chasing whatever’s algorithmically trending that week.
The Artist Behind the Agency
Moore isn’t just running campaigns from behind a desk — he’s still an active musician himself, fronting the industrial rock project Post Death Soundtrack, which he’s led since 2006 and now operates as a solo act. He recently wrapped a trilogy of double albums, capped off by Barren Mother of All. It’s a body of work that reflects the same philosophy he brings to the agency: put in the work yourself before asking anyone else to believe in it.
For independent artists tired of pitch templates and AI-written blurbs, Music With Depth PR is betting that real stories, told by people who’ve actually lived the artist grind, still cut through.
Learn more: www.musicwithdepth.com
Instagram: @musicwithdepthpr
Facebook: /musicwithdepthpr
