ON THE RADAR RADIO LAUNCHES
ON THE RADAR UK IN PARTNERSHIP WITH
OLYMPUS PROJECTS & TOO LOST DISTRIBUTION
SIX NEW ORIGINAL FREESTYLES – OUT NOW
WATCH
Gabe P’s On The Radar Radio delivers exclusive music and interviews, showcasing underground artists and top celebrities. Your ultimate destination for discovering the latest and hottest tunes before they hit the mainstream. Tune in for a curated mix of emerging artists and upcoming hits that deserve a spot on your musical radar.
Too Lost is a leading music distribution company, recognized for delivering releases to over 450 platforms globally. Their infrastructure ensures same-day delivery of music, making them a preferred partner for labels and artists seeking rapid, global reach. Too Lost is the backbone of this initiative, providing the infrastructure for On The Radar and Olympus Projects’ expansion.
Olympus Projects operates as both an independent label and a global music strategy company. Their core mission is to build bridges between international markets, with a particular focus on cross-cultural collaboration and genre expansion. Olympus Projects plays a multi-faceted role in this strategic partnership. They facilitated the partnership between Too Lost and On The Radar and led talent coordination, creative direction, and on-the-ground production in Brazil.
Following the groundbreaking debut in Brazil, On The Radar Radio has just unveiled six new freestyles (Ms Banks, M1Caspa, DC3, Elzzz, Scorcher, JD, and Cliffe) to launch its continued partnership with OlympusProjects and Too Lost Worldwide Music Distribution, kicking off On The Radar UK –– a bold new extension of the New York City-based series filmed in London this past July. The rollout begins with a total of 12 new freestyles between today and tomorrow and will span 150 original freestyles released every Friday and Saturday through October. The new series focuses on spotlighting a cross-section of the UK’s most vital voices in music –– from established stars and scene-defining icons to fearless newcomers and underground innovators pushing Drill, Grime, Rap, and experimental sounds forward. Arriving at a moment when the UK’s rap scene is commanding global attention –– from CentralCee and Drake’s explosive On The Radar freestyle to the dominance of UK sounds on international charts –– On The Radar UK is set to tap into that momentum and provide the country’s next wave of talent a world-class stage.
“We’re extremely excited to launch our first-ever series in the UK. The country has always served as one of On The Radar’s biggest fanbases, and when we first started out our infamous freestyle series, we became a hub for the likes of Digga D, AJ Tracey, and Central Cee in America. Bringing the series now across the pond, we are extremely excited to showcase the talent and legacy from the UK, such as the likes of Scorcher, JayaHadADream, kasst8, and ledbyher.” – Gabe P., Host and Founder of On The Radar
“It’s a privilege to spearhead this platform’s ascent to new heights and uncharted territories, showcasing the globalization of hip-hop through the UK’s blazing hot 2025 run. I’m immensely proud of the OTR production team’s exceptional craftsmanship and Jaffa Saba’s visionary artistry in shaping the set design for these groundbreaking shoots. Forging a partnership with an industry titan like Wingstop UK as a sponsor underscores our powerful brand alignment and dynamic synergy. I’m looking forward to seeing the internet react.” – Peter Robinson, CEO of Olympus Projects
The launch of On The Radar UK follows the massive success of On The Radar Brazil, which generated hundreds of millions of views across social platforms and ignited a global movement that opened the door for new international collaborations and fan-base expansion. The Brazil series landed multiple Local Pulse Chart entries and eight Spotify Viral 100 placements, with standout records from Emitê Único, Phl Notunrboy, Franco, The Sir!, Boaventura & Kyan, Major RD, Leall, and Vulgo FK.. Building on chart-topping moments and explosive reach across the U.S., Brazil, and Latin America, On The Radar UK, in partnership with OlympusProjects and TooLost, is set to deliver that same global spotlight to one of the world’s most dynamic and groundbreaking music scenes.
