What if your favorite reality competition show let you shop the products, invest in the companies, and help choose the winner — all while watching?
That’s the concept behind America’s Real Deal, a high-stakes business competition hosted by Grammy-nominated Jordin Sparks and featuring NBA legend Byron Scott, celebrity investor CeCe Scott,(Basketball Wives) and a panel of millionaire mentors known as Wealth ICONS.
Each week, over $250,000 is invested by the show’s Wealth ICONS and Millionaires Row participants — with additional funding driven by viewers through live QR codes on screen.
This “watch, shop, invest” model connects small-to-midsize companies with nationwide audiences who can instantly back their favorite businesses, purchase products, and amplify their reach through social sharing.
The goal: accelerate a company’s five-year growth plan into just two years.
Created by executive producers Rasha & Adam Brandley, the series transforms passive viewing into real-time deal-making. Using live QR codes, viewers can instantly invest, purchase, or vote for their favorite contestants — with every social share counting toward the season championship.
Production is led by reality TV heavyweights Holly Wofford (Survivor, American Ninja Warrior), Robin Feinberg (The Profit, American Greed), and Adam Sampson (Love Is Blind).
Season One premieres August 29, 2025 on Roku and streaming platforms.
America’s Real Deal – Quick Facts
Premiere Date: August 25, 2025
Platforms: Roku + additional streaming platforms
Website: AmericasRealDeal.com
- Hosts & Cast:
- Jordin Sparks – Grammy-nominated artist & season host.
- Byron Scott – NBA legend & entrepreneur.
- CeCe Scott – Basketball Wives star & celebrity investor.
- Wealth ICONS & Millionaires Row – millionaire investors making real deals on camera.
- Producers:
- Rasha & Adam Brandley – Creators / Executive Producers.
- Holly Wofford (Survivor, American Ninja Warrior).
- Robin Feinberg (The Profit, American Greed).
- Adam Sampson (Love Is Blind).
Casting & Participation
- Season Two Business Casting: Companies generating $1M+ annual revenue can apply at AmericasRealDeal.com.
- Investor Participation: Millionaires interested in filming and investing live can contact Info@AmericasRealDeal.com.
