Upstate New York lyricists GREA8GAWD and JOEY MAJORS unite for the release of “MAGNATE”, a cinematic rap album produced by Merc Beatz (Erykah Badu, Raekwon, Jim Jones).
Narrated by Carlos Roig, a former Cocaine Cowboy who served 28 years, the project fuses hard street Boom Bap with soulful Spanish-inspired samples, creating a sound that embodies ambition, survival, and luxury rap at its highest level.
“This is more than music—it’s timeless,” says Merc Beatz.
Packed with sharp lyricism, layered production, and raw storytelling, “MAGNATE” captures both the hunger of the streets and the elegance of a new era in hip-hop.
“MAGNATE” is available now on all streaming platforms.
Stream: https://foundation-media.ffm.to/the-magnate-experience
Connect:
Instagram: @GREA8GAWD @JOEYMAJORSVIPLIFE
@MERCBEATZ @VIPLIFEMUSICGROUP
Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip-hop includes rapping often enough that the terms can be used synonymously. However, “hip-hop” more properly denotes an entire subculture. Other key markers of the genre are the disc jockey, turntablism, scratching, beatboxing, and instrumental tracks. Cultural interchange has always been central to the hip-hop genre. It simultaneously borrows from its social environment while commenting on it.
The hip-hop genre and culture emerged from block parties in ethnic minority neighborhoods of New York City, particularly Bronx. DJs began expanding the instrumental breaks of popular records when they noticed how excited it would make the crowds. The extended instrumental breaks provided a platform for break dancers and rappers. These breakbeats enabled the subsequent evolution of the hip-hop style. Many of the records used were disco due to its popularity at the time.
