PlaqueBoyMax is redefining the intersection of music and livestreaming. At just 21, the New Jersey native has built a massive following on Twitch and YouTube, blending his passion for Hip-Hop with unfiltered creativity. What began as casual music-making soon turned into something much bigger when he engineered Twitch streamer and AMP affiliate Chrisnxtdoor live on air. The response was immediate, and birthed his now iconic In The Booth series, which has featured guests such as Ian, Babytron, D Savage, and more.
PlaqueBoyMax has just shared his sophomore EP, ATLANTA –– out now. ATLANTA follows suit with this spring’s LONDON (released independently via Field Trip Recordings) –– a one-of-a-kind blueprint that finds the New Jersey native traveling to a particular city and cultivating a cauldron of true authenticity featuring the who’s who of the local scene. The result of PlaqueBoy’s approach to crafting bodies of work is second to none –– creating monumental records in real time via livestreams and showcasing one of the most revolutionary and inventive styles of recording to ever occur. Coming in at seven songs and composed over a week-long trip at the legendary Means Street Studios, ATLANTA sees Max linking with a bouquet of Atlanta’s talent –– including Quavo, Flo Milli, HARDROCK, ApolloRed1, Tana, 1300SAINT, LAZERDIM 700, and others for a refreshingly original take on the Peach State’s ever-flourishing scene, enhanced with an injection of new producer tags courtesy of the illustrious DJ Drama. The product is an eclectic and cohesive sonic journey through one of the world’s most musically influential cities –– further instilling why “PlaqueBoyMax might be one of the most sought-after names in the music business right now.” via his in print feature with Rolling Stone. The trajectory of the young star’s rise is limitless as he continues to reshape the playbook for music creation and fan engagement while solidifying his evolution from streamer to architect of a new cultural frontier.
PlaqueBoyMax spent 2024 pushing the boundaries of music and livestreaming, cementing his status as a powerhouse in both worlds. Lauded as “hip-hop’s must-watch streamer” by The FADER, his Twitch series In The Booth and Song Wars have become essential viewing for music and streaming fans alike, spotlighting rising talents like Nino Paid, BabyChiefDoit, and Cash Cobain while offering fans an inside look at the creative process. In March, Max took In the Booth on the road, collaborating with a star-studded roster of UK artists including Fred again.., Skepta, and Lancey Foux. The resulting sessions formed the foundation for his debut EP LONDON –– a groundbreaking project that pioneers a new era of interactive music experiences, recorded entirely during his trip overseas. Beyond streaming, PlaqueBoyMax has collaborated with some of rap’s most exciting names –– his Christmas Day single “Pink Dreads” with DDG racked up nearly 51 million streams across all platforms and debuted at #1 on the iTunes Hip-Hop/Rap Charts. Now boasting over 80M+ total streams across all platforms and nearly 2 million monthly Spotify listeners, his impact hasn’t gone unnoticed. In December, he took home the Best Creative Streamer of the Year award at the 2024 Streamer Awards and saw his audience explode to over 3 million followers across Twitch and YouTube. PlaqueBoyMax is proving that music and streaming aren’t just colliding –– they’re evolving together.
In 2024, Max leveled up again, aligning with FaZe Clan amid their rebrand, joining forces with Lacy, StableRonaldo, and JasonTheWeen, among others. The FaZe impact was immediate, boosting his audience to over three million followers across Twitch and YouTube and earning him a co-sign from COMPLEX as “your favorite rapper’s favorite streamer.”
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