TikTok is excited to celebrate the release of Tate McRae’s highly anticipated album, So Close To What, with an exclusive in-app experience and a global album release livestream. On Thursday, February 20, Tate will take the stage in Los Angeles for a special live performance event, streaming globally on TikTok in partnership with Done+Dusted.
During the livestream, fans will be able to purchase exclusive picture discs, CDs, and vinyl via TikTok Shop, creating a seamless fusion of music, engagement, and commerce—only on TikTok. In addition to the livestream, TikTok is launching a special in-app experience for #SoCloseToWhat, giving fans even more ways to engage with the album:
- Explore the Tracklist: Get an early look at the album before streaming.
- Fan Spotlight: Fans can share their best Tate-inspired TikToks for a chance to be featured in the official Fan Spotlight carousel.
- Interactive Challenges: Complete tasks to earn an exclusive “Star” profile frame.
To join in, search “#SoCloseToWhat” or “Tate McRae” on TikTok, or tap the video anchor featured alongside her content. Whether you’re tuning in for the livestream, grabbing exclusive merch, or sharing your love for the new music, TikTok is the place to be for all things #SoCloseToWhat.
Tate McRae (@tatemcrae) built major buzz for her new album on TikTok, where she regularly shares teasers and behind-the-scenes content with her 11.4 million followers. Her latest single, Sports car, has taken off on the platform, surpassing 1.2 million video creations in under a month and ranking at #6 on TikTok’s Viral 50 and peaking at #16 on the TikTok Billboard Top 50. Her other recent singles have been met with similar enthusiasm from fans on TikTok, with posts promoting 2 hands and It’s ok I’m ok racking up over 18.6 million and 16.7 million views, respectively.
New to TikTok? Download the app for free via the Apple App Store, Google Play or Amazon and be part of the #SoCloseToWhat experience.
