Photo Credit: Getty Images
This past weekend, TikTok In The Mix, the first-of-its-kind live global concert on TikTok, officially shattered viewing records, with over 33.5M viewers* in total enjoying the original broadcast and subsequent rebroadcasts of the show. Sunday’s livestream of the sold-out concert continued to dominate For You feeds, breaking the record for the biggest ever LIVE event on TikTok, with 9.6M viewers tuning in to catch the show live.
Paul Hourican, Global Head of Music Partnerships & Programming at TikTok, said, “In The Mix was an awe inspiring event where fans and artists came together to celebrate what we love about TikTok, where the power of the platform’s music discovery played out on stage. An event of this magnitude truly takes a village, thank you to the amazing line-up of incredible artists, our partners, the sold out crowd in Arizona, and the record breaking audience who watched around the world in their millions on TikTok.”
From once-in-a-lifetime performances to sneak peeks backstage with your favorite artists and TikTok creator hosts, check out the video recap of TikTok In The Mix.
Read more on TikTok’s Newsroom
TikTok In The Mix special streaming on Disney+ and Hulu
The In The Mix fun isn’t over. Available now, Disney+ and Hulu features a one hour special with highlights from the event, showcasing legendary moments including Charlie Puth and Jungkook’s duet, Anitta and Peso Pluma performing their new song “BELLAKEO” LIVE for the first time, a surprise appearance from Shaq, and more.
TikTok In the Mix live event was co-produced by TikTok and GroupM Motion Entertainment, and sponsored by Paramount and Coca Cola.
