Forever 21, leading fashion retailer, and Rolling Loud, the world’s biggest rap festival brand, today announced its next installment of Forever 21 x Rolling Loud. The fashion brand will continue its multi-city partnership with the music festival as an official partner of Rolling Loud Miami, presenting an on-site activation, a limited-edition fashion collection and an in-store launch event.
“We are excited to launch our second collection with Rolling Loud and Bunny’s Bae Bar because we have this collective opportunity to engage with our customers in one of their most amazing life moments – activating on festival grounds with fashion and beauty that allows them to self-express,” said Winnie Park, CEO, Forever 21.
Bunny’s Bae Bar founder and social media star Bunny Zingler will again team up with Forever 21 to welcome Rolling Loud guests to a beauty and fashion oasis on festival grounds. The Forever 21 x Bunny’s Bae Bar on-site festival activation is a one-stop-glam-shop with everything fans at Rolling Loud need to refresh and elevate their festival looks, including shoppable Forever 21 x Rolling Loud Miami merchandise, hair extensions, accessories, biodegradable glitter makeovers, beauty touch ups, as well as Insta-worthy photo opportunities and unique giveaways.
“I’m so excited to bring our second Forever 21 x Rolling Loud collection home to Miami. As Rolling Loud’s original and flagship festival, I know how our Miami fans turn out their looks, so we wanted to pay homage to the city – keeping it bright and fun, while still being able to keep cool in the heat! I hope this collection will continue to inspire others to be bold, have fun and express themselves through fashion.” – Bunny Zingler, Founder & Creator of Bunny’s Bae Bar.
The limited-edition Forever 21 x Rolling Loud Miami collection, co-designed by Rolling Loud, embraces the sizzling summer heat with lightweight and trendy styles, inspired by Miami, with beachy graphics and vibrant colors, all adorned with the Rolling Loud logo. The collection features eleven styles, including a sexy pink bikini, stylish tube and tank tops, a breezy button-down with matching shorts, a racing-themed one-piece and a camouflage-inspired skirt, and the best-selling varsity jacket featured in the Forever 21 x Rolling Loud California collection. Sizes range from XS-L, at a price range between $24.99-$79.99.
The exclusive collection will be sold in select Forever 21 Miami stores, on Forever21.com, the Forever 21 mobile app and on-site at the Rolling Loud Miami festival on July 21-23.