A master of creating soundscapes equally suited to headphones as they are club speakers, Tainy is ready to collect his flowers. Teaming up with a trio of reggaeton’s biggest stars, the game-changing artist/producer shares “La Baby” ft. Daddy Yankee, Feid & Sech. Today, Zane Lowe debuted “La Baby” on his Apple Music 1 show during a globally timed release. Tainy joined Zane for an interview on the show, and Tainy is currently gracing the cover of Apple Music’s New Music Daily playlist.
A mutating banger that packs an album’s worth of ideas into three minutes, “La Baby” allows each superstar to have their moment in the spotlight. The song opens with Feid, as he sings over Tainy’s symphonic sync arpeggio, which gradually builds to a driving riddim. When the beat drops, Feid switches his delivery, spitting some rapidfire melodies to close things off. The other two artists follow in his example–Sech shows off his rich, soulful baritone over sliding 808s, while the Big Boss, Daddy Yankee, demonstrates his unparalleled rhyming prowess over drums that stop and start along with his vocal pattern. Together, the three rappers and presiding producer deliver a love letter to reggaeton, and the carefree dancing and positive vibras that the music inspires.
The song arrives with a brand new video, featuring some of the Latin world’s biggest stars and most promising talents lip syncing to the lyrics. Filmed in a low-res, VHS style, the “La Baby” features cameos from Camila Cabello, Becky G, Puerto Rican celebrity Lali, singer-songwriter Elena Rose, Spanish singer Bad Gyal, Venezuelan actress Evaluna Montaner, Latin Grammy winner PaoPao, and rising Puerto Rican star RaiNao.
“La Baby” is a standout single from DATA, Tainy’s debut studio album, available on all platforms on June 29th via NEON16. The 20-track album is a testament to his Earth-shaking influence, deep rolodex, and wide-ranging taste, bringing in some of the best artists in the world to help enact his vision. Tainy’s upcoming DATA album features a laundry list of the genre’s best and brightest, including megastars like Bad Bunny, Ozuna, Feid, Rauw Alejandro, and JhayCo, legendary veterans like Daddy Yankee, Wisin Y Yandel, Arcangel, and Chencho Corleone, and rising artists like Young Miko, The Marias, Mora, and Omar Courtz. Additionally, the album welcomes innovative electronic musicians like Skrillex, Four Tet, and Arca, in a show of respect for Tainy’s technical bonafides.
Blessed with an album cover that reflects Tainy’s love for anime and Japanese culture, DATA collects some of Tainy’s biggest hits, alongside a complement of new tunes. Last month, Tainy released the album’s lead single, “obstáculo,” an immersive, percussion-less showcase for Myke Towers, and followed it up earlier this month with “FANTASMA | AVC,” a beat-shifting banger featuring JhayCo. The upcoming album hosts massively popular singles including the multi-Platinum “Lo Siento BB :/” ft. Bad Bunny & Julieta Venegas, which has over 760 million streams and earned Tainy four 2022Latin GRAMMY® awards including “Best Reggaeton Performance,” and “Sci-Fi,” the 2022 collaboration with Rauw Alejandro.
Recognized as one of the most successful and globally influential songwriters, producers, and artists in music today, Tainy continues to break creative boundaries – making history as the first person to spend a record-breaking 116 weeks at No. 1 on Billboard’s Latin Producers chart – and transforming the trajectory of Latin music in a way no other artist has.
In May, Tainy presented his unforgettable four-act audiovisual experience during Miami’s illustrious Formula 1 race weekend, partnering up with Jack Daniels as part of the ongoing Jack Daniels Presenta series. The hitmaker invited fellow Puerto Rican star Jhayco and Young Miko, surprising fans with a fiery unreleased collaboration preview. To kick off 2023, the multi-platinum selling artist took home the 2023 BMI Award for the coveted “Contemporary Latin Songwriter of the Year.” Tainy was recognized for global hits: “Baila Conmigo” with Rauw Alejandro and Selena Gomez; “In da Getto” alongside Skrillex and J Balvin; “Lo Siento BB:/” with Bad Bunny and Julieta Venegas; Bad Bunny’s “Yonaguni”; and “Caramelo (Remix)” with Karol G, Myke Towers, and Ozuna.
Stay tuned for DATA, a full-fledged artistic statement by one of the most vital figures in 21st century music.
