In a new chapter of European publishing, former Forbes CEO and publisher Luiz Costa Macambira is set to launch “The Monegasque,” (www.the-monegasque.com) a magazine poised to become the authority on modern Monaco society. Featuring exceptional people and exclusive locales, the publication aims to captivate readers by offering a glimpse into the lives of the world’s most extraordinary individuals and the whimsical fairytales that define Monaco’s elite.
“Monaco and its residents are full of fairytales and whimsical fancy. In the Western World, we subconsciously expect our top business people and wealth leaders to be the models of serious society. However, it makes much more sense if a self-made billionaire has a bit of eccentric flair. How else would they have the guts to forge their empire? Exuberant personalities rightfully meld together in this luxurious hotspot,” Costa Macambira reflects.
Already a part of Monaco’s high society, known as the “Monaco Club,” Costa Macambira is well immersed in the Monegasque culture. To realize his vision for “The Monegasque,” he is assembling a team of talented writers, photographers, and editors who share his enthusiasm for capturing the essence of modern Monaco high society. Emphasizing the importance of collaboration, he aims to foster an environment where creativity can flourish.
For Costa Macambira, this new venture represents a culmination of his extensive experience in the media industry. As the former CEO and publisher of Forbes magazine’s Monaco and The Netherlands editions, he refined his ability to curate content that resonated with affluent readers while maintaining a keen eye for quality and relevance. He intends to elevate this approach with “The Monegasque,” crafting a sophisticated and engaging publication.
As the magazine prepares for its debut, anticipation is building in the tiny Principality of Monaco and throughout the publishing world. With the promise of unparalleled access to the finest products, experiences, and insider perspectives, “The Monegasque” is set to become the go-to publication for those seeking an intimate look at the lives of the world’s wealthiest individuals.
After all, the Principality is home to the world’s highest concentration of ultra-high-net-worth individuals (UHNWIs), boasting more than 200 billionaires within a population of just around 39,000 as of 2020. With “The Monegasque,” Costa Macambira plans to offer premium advertisers a multi-platform stage to showcase their brands to an affluent audience through digital and print editions of the magazine.
“The Monegasque” promises to be a game-changer in luxury publications. With its founder Luiz Costa Macambira at the helm, the magazine is set to offer readers an intimate look into the lives of the world’s wealthiest individuals and the enchanting tales that define Monaco’s elite society. With its emphasis on exceptional people and exclusive locales, the publication is poised to become the authority in modern Monaco society. Furthermore, its multi-platform approach offers premium advertisers an opportunity to showcase their brands to an affluent audience through digital and print editions of the magazine. As anticipation builds for the magazine’s debut, it’s clear that “The Monegasque” will become the ultimate resource for those seeking to immerse themselves in the world of Monaco’s ultra-high-net-worth individuals. With the promise of unparalleled access to the finest products, experiences, and insider perspectives, this publication is a must-read for anyone who wants an inside look at the extravagant lifestyle of the super-rich.
