Sean “Diddy” Combs and the makers of CÎROC Ultra-Premium Vodka announced the launch of their newest flavor-infused innovation, CÎROC Honey Melon just in time for summer. CÎROC Honey Melon is a full-bodied spirit made with vodka distilled from fine French grapes and infused with melon, honey, and other natural flavors, resulting in a taste experience that is lusciously different and elegantly smooth.
The limited-edition flavor will launch with the “No Reservations Needed” campaign, featuring visuals that portray a reimagined country club experience explored through the lens of a diverse group of young adults that challenge the concept of class and exclusivity in a modern world where everyone is invited. Combs continues to be a cultural leader in the vodka category, building on his history of innovation in partnership with CÎROC, adding to his proven track record of being a pioneer in the spirits industry.
“From developing the flavor and making sure it has a taste that’s undeniable, to perfecting every detail of the packaging and design, our focus with CÎROC Honey Melon was to deliver a special premium product that is truly innovative in the category,” said Sean “Diddy” Combs. “We have established a history of excellence and with the launch of this limited flavor, we will continue setting the standard as a luxury spirits brand.”
To kick off the arrival of the new flavor, CÎROC invites consumers to experience the newest flavor innovation first-hand in Palm Springs during one of the biggest weekends of festival season. Beginning April 14th, consumers will be invited to a one-of-a-kind weekend experience that will feature unlimited food & beverage offerings and a lineup of special guest DJs that will reimagine the country club at Soho Desert House. To learn more about Soho Desert House, please visit sohohouse.com.
CÎROC Honey Melon will hit shelves nationwide starting April 2023 until supplies last for a suggested retail price of $29.99.
For more information about when and where you can find Ciroc’s new Honey Melon premium vodka, click here.
