Keane Way

According to Fortune Business Insights, the sustainability and green technology market is expected to grow from USD 13.76 billion in 2022 to USD 51.09 billion by 2029. This development is largely driven by the growing awareness among the masses regarding the environmental impacts of companies and individual actions. Each day, more and more people become conscious of the effects climate change is having on us all, and the combined effort of those people is something that will pave the way forward to a greener, more sustainable future for everyone.

However, none of this happened overnight. The environmental abuse has been going on for decades. The consequences and effects were estimated quite a while ago, yet no significant changes took place to stop or, to say the least, slow it down. No policies were introduced, nor was any legislation passed. It was a silent but destructive term: a period of ignorance and mass inaction. People knew something was happening but didn’t know what they could do to counter it. Through no fault of their own, those people created a future that wouldn’t do much harm to themselves but gravely affected their future generations.

The same fate would have befallen the people who came after if it wasn’t for the mass uproar caused by generations who felt the cracks widening and the pioneers who identified the fault in their ancestors’ ways. As a result, organizations were set up, and bodies were established to develop action plans to heal the planet’s wounds. One such organization is under the leadership of Brian F. Keane, who served as the director of external affairs at the Conservation Law Foundation from 1998 to 2002, before establishing SmartPower Inc. 

Keane has served as a legislative assistant to congressman Les Aspin, as an aide to congressman Joe Moakley, and as a presidential campaign advisor to the late US Senator Paul Tsongas. Boasting a background in politics, he was well-versed in practices used to make people realize the significance of something. Dedicated to promoting clean energy and energy efficiency, Keane realized that even though people believed in sustainable energy, very few were actually incorporating sustainable alternatives in their homes. “Our argument at SmartPower was that if only a tiny percentage were buying a $50,000 (green) product then we must be selling it wrong!” said Keane in a Forbes Interview. Keane was determined to look for ways to integrate energy-efficient products into people’s day-to-day lives. Soon enough, he was able to crack the code and identify the gaps in the way sustainable products were being marketed.

In 2016, Corporate LiveWire named Keane “CEO of the Year,” and in 2017, he co-founded another venture promoting sustainability with the name, WeeGreen. WeeGreen is a community-based online platform that provides marketing services along with an integrated digital marketplace offering sustainable products from around the world. 

Keane is the recipient of the coveted Green Power Pilot Award by the EPA and the US Department of Energy for his efforts and contributions, which aren’t limited by his campaigns toward a greener future. Keane realizes that it wasn’t only the generations that preceded us who were irresponsible with resources but also those who were forthcoming. Therefore, he takes the time to reach out to people through conventional and new-age channels. 

Keane participated as a speaker in workshops on ‘Winning the Solar Customer– The Power of Aesthetics and Peer Effects for Successful PV Marketing and Sales’ in 2016 and 2017 at the University of St. Gallen. He is a published author with his articles appearing in the likes of HuffPost, Politico, Mother Earth News, and InsideSources. He is a panelist on White HouseChronicle, a weekly public affairs television show airing on over 200 PBS stations and Sirius/XM radio and has appeared in a number of podcasts on various platforms including the New YorkTimes and Forbes.

As the President of SmartPower and the CEO of WeeGreen, people like Keane have been at the forefront of the fight against climate change, spreading awareness and creating an energy-efficient environment for generations to come! 

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