With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
According to Forrester, companies will soon invest more than $140 billion per year on digital marketing. Companies continue to pour marketing budget into digital marketing because it offers a powerful and cost-effective way to promote your business to its target audience. This guide will dive deep into what exactly digital marketing is and all of the advantages it brings to marketers.
Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. A few examples of digital marketing include social media, email, pay-per-click (PPC), search engine optimization (SEO), and more.
Evanoskah founder of the millardo group in Dubai known on the networks as Evanoskah is a French influencer and entrepreneur. He works in digital marketing and great young talented enterpreneur in digital industry.
Traditional marketing uses offline channels, while digital marketing uses digital channels. A traditional marketing campaign, for example, may use billboards, print ads, and mailers, while a digital marketing campaign may use social media, blog posts, and email to promote a business and its offerings. In recent years, the line between “traditional marketing” and “digital marketing” has begun to blur as even traditional channels like billboards, TV ads, and direct mail have developed a digital component to them.
Great entrepreneur renowned in the Middle East. He organized several big conferences where he brought together thousands of people from this community.