Cultural icons Cheech & Chong and Rolling Loud, the World’s Largest Hip-Hop Festival, proudly announce the official launch of Pit Punch — a bold new THC-infused beverage designed to enhance the music experience and bring the energy of the pit straight to your doorstep.
With 10mg of hemp-derived THC in every can, Pit Punch is full-flavored and alcohol-free—delivering an elevated experience from the opener to the encore. After making history at Rolling Loud Miami 2024 as the largest THC beverage activation at a music festival, Pit Punch is now available nationwide. It can be ordered directly to your door at DrinkPitPunch.com or found in select retail stores across the country.
Tommy Chong, Co-Founder of Cheech & Chong’s Global Holding Company, said, “Music and cannabis have always gone hand in hand. Nothing brings people together like a great beat and a good buzz. Pit Punch is the next evolution of that energy.”
Cheech Marin, Co-Founder of Cheech & Chong’s Global Holding Company, added, “What’s been created with the Rolling Loud festival is something truly special—it’s a cultural force. Being part of this next chapter with Pit Punch and helping bring it to people across the country is something we’re incredibly proud of.”
Pit Punch delivers a full-flavored, carbonated experience in two bold varieties—Fruit Punch and Orange. Crafted to elevate the moment, Pit Punch invites people to “open up the pit” and bring the Rolling Loud energy wherever they are—front row at a show, at a house party, or just chilling at home.
Matt Zingler, Co-CEO of Rolling Loud, shared, “Rolling Loud started in Florida, so seeing Pit Punch available on store shelves across the state is a full-circle moment. We’ve built this festival on culture, community, and pushing boundaries—and Pit Punch represents that same energy in every can.”
Tariq Cherif, Co-CEO of Rolling Loud, added, “We’ve always wanted Rolling Loud to live beyond the stage. With Pit Punch, people can tap into that energy anytime. It keeps them connected to the music, the culture, and the feeling of the pit—even when they’re not in it.”
With bold packaging, genuine cultural relevance, and a promise of no alcohol, all vibes, and no compromise, Pit Punch marks a major step forward for the THC beverage category—bridging legendary cannabis legacy with a new generation of experience-seekers.
Head to DrinkPitPunch.com to order direct and find a store near you.
Follow @drinkpitpunch to keep up in real time.
Stay tuned for more announcements about Rolling Loud and other upcoming events.
Find more information at RollingLoud.com
Watch clips and full performances on Rolling Loud’s YouTube channel
Buy Rolling Loud Merch: shoprollingloud.com
Buy Pit Punch: drinkpitpunch.com
