1. Tell me about  your clothing brand? 

My clothing brand is called dif-fer-ent. The message is to inspire people to be themselves no matter what others think. I founded the brand in 2019 and since then it has grown larger. My brand is basketball so not only do I have apparel but I provide showcases and opportunities for players to play in leagues to showcase their talent and gain exposure.

2. How did you come up with your  business idea?3. What were you doing  before this, and is this your first business? 

I came up with the idea of starting my own brand because I know that with the knowledge and connections that I have in the basketball world that I can make a positive impact in the basketball community. Before starting my business I had just graduated college with my bachelors degree in psychology and it was the summer going into my graduate program that I decided that I wanted to start my own basketball brand that would represent me and my journey. This is my first business then shortly after is when I started walkamilenourshoes inc.

4;Did you operate your business from your ONLINE shop? What were the challenges and benefits to this strategy? 

I operated my business from a middleman at first that supplied my apparel then eventually I moved on to having an online storefront as the business grew. The challenges of having this business is not having a team when it comes to marketing advertising and distribution. I pretty much take care of everything on my own. The benefits is that I am able to multitask very well so I am able to manage the business pretty well but eventually I will need a solid team that I can trust. 

5.How has your experience in running the business been different from what you expected? 

It has been great for me. I have learned so much from studying other business owners in the same avenue and applying my touch to their strategies to making my business excel the way it is.

6.What advice would you give to somebody else who wanted to start an online retail business? 

I would tell someone who wants to start a business to make sure that you have a plan and stick to it. Make sure that you are consistent with your content and be ready for a lot of failure because it comes with the process of success.

Thank you for taking the time to share your business expertise with us,

IG : https://www.instagram.com/i_am_gene_campbell/

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